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Marketing for Small Buiness, 2-Part Series

Session 2: Low and No-Cost Resources

Decode marketing for small businesses that are seeking affordable ways to implement and measure marketing tactics. Register today!

With the rapid evolution of technology, making marketing decisions is more complex than ever. Wouldn’t it be nice to have a ‘cheat sheet’ to help figure out what to focus on and how to gauge the effectiveness of your marketing efforts?

You’ll leave the workshop with new knowledge of:

• Basic marketing terms like SEO, SEM, GEO, CPM and more (and a cheat sheet to refer back to)
• Low-cost/no-cost marketing options and software to manage and measure your marketing
• A media calendar to guide your efforts for the coming year

Taught by Mary Ashley, M.A., Marketing Strategist/Assistant Professor of Marketing.

Mary Ashley is 30-year veteran of the marketing industry and has created award-winning marketing plans for businesses in diverse industries. Throughout her career, she has held positions at marketing/advertising agencies, in-house marketing departments, and served numerous clients on a freelance basis through her consulting firm, M. Ashley Marketing. Her work and client list can be found at maryuashley.wordpress.com. Mary currently serves as a full-time assistant professor of marketing in the College of Business at Ohio University, where she guides the next generation of marketing professionals in launching their careers. A lifelong Ohio resident, Mary holds a bachelor’s degree from Ohio University and a master’s degree from The Ohio State University. She currently resides in Pickerington.

Register today.

If you need accommodations for a class or event, contact communications@pickeringtonlibrary.org or call 614-837-4104 ext. 221.

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