Register 19 Seats Remaining
Marketing for Small Business, 2-Part Series
Session 1: Know Your Audience
Monday, June 08
6:30pm - 7:30pm
Pickerington Main
Meeting Room CLearn how to know who to target and where to put your marketing dollars so they drive people to your business. Register today!
For small businesses, spending money on marketing can feel like a gamble if you’re not confident that you’ll get a return on that marketing investment.
This workshop is designed to take the mystery out of making marketing decisions. You’ll leave the workshop with a firm idea of how to effectively reach both current and potential customers. This hands-on session will walk you through the process of:
- Identifying your most profitable customers
- Defining what they value most about your business – and building your marketing messages around that
- Determining where to reach them in the vast sea of marketing options
This is part of a two-part series. You are also welcome to join on June 15 for Marketing for Small Business: Low- and No-cost Resources.
Taught by Mary Ashley, M.A., Marketing Strategist/Assistant Professor of Marketing.
Mary Ashley is 30-year veteran of the marketing industry and has created award-winning marketing plans for businesses in diverse industries. Throughout her career, she has held positions at marketing/advertising agencies, in-house marketing departments, and served numerous clients on a freelance basis through her consulting firm, M. Ashley Marketing. Her work and client list can be found at maryuashley.wordpress.com.
Mary currently serves as a full-time assistant professor of marketing in the College of Business at Ohio University, where she guides the next generation of marketing professionals in launching their careers.
A lifelong Ohio resident, Mary holds a bachelor’s degree from Ohio University and a master’s degree from The Ohio State University. She currently resides in Pickerington.
Register today.
If you need accommodations for a class or event, contact communications@pickeringtonlibrary.org or call 614-837-4104 ext. 221.